Operations personnel tend to favor product component standardization while design and marketing personnel tend to resist it.

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Operations personnel tend to favor product component standardization while design and marketing personnel tend to resist it. Why is this true? What are the potential disadvantages to standardization?
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Managing Operations Across the Supply Chain

ISBN: 978-0078024030

2nd edition

Authors: Morgan Swink, Steven Melnyk, Bixby Cooper, Janet Hartley

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