Outline an approach to develop an effective market sensing capability for a regional fullservice bank.

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Outline an approach to develop an effective market sensing capability for a regional full–service bank.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:00 AM

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Outline an approach to develop an effective market sensing capability for a regional fullservice bank.

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Marketdriven companies deploy multiple approaches to understand the opportunities and threats emerging in their markets and to predict how customers will react to changes in marketing strategy They in...View the full answer

Strategic Marketing

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