Outline the following in the context of Cultural Dimension of Global Business, a. Define in your words
Question:
a. Define in your words a cultural miscalculation.
b. Describe a global cultural miscalculation that has occurred in your business, or one that you have found on the Internet.
c. How could managers handle the situation differently?
d. How could better management prevent the cultural miscalculation from happening in the first place?
e. How have globalization and technology affected the likelihood of cultural miscalculations in business relationships and communications?
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Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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