Penny and her staff are dissatisfied with the responses they have received on the unbearable questionnaire, and they feel that the responses are unrealistic reflections of the amount of information account executives want. In a paragraph, state why these problems are occurring. On a separate sheet, change the scaling of the questions to avoid these problems.

€œI'm going to go into a depression or at least a slump if someone doesn€™t figure this out soon,€ say Penny Stox, office manager for Carbon, Carbon, & Rippy, a large brokerage firm. Penny is sitting across a conference table from you and two of her most productive account executives, By Lowe and Sal Hy. You are all mulling over the responses to a questionnaire that has been distributed among the firm€™s account executives, which is shown in Figure4.C1.

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