Pixie Group, a consumer electronics conglomerate, is reviewing its annual budget in wireless technology. It is considering

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Pixie Group, a consumer electronics conglomerate, is reviewing its annual budget in wireless technology. It is considering investments in three different technologies to develop wireless communication devices. Consider the following cash flows of the three independent projects for Pixie. Assume the discount rate is 10 percent. Further, Pixie Group has only $55 million to invest in new projects this year.
Pixie Group, a consumer electronics conglomerate, is reviewing its annual

a. Based on the profitability index decision rule, rank these investments.
b. Based on the NPV, rank these investments.
c. Based on your findings in (a) and (b), what would you recommend to the CEO of Pixie Group
and why?

Discount Rate
Depending upon the context, the discount rate has two different definitions and usages. First, the discount rate refers to the interest rate charged to the commercial banks and other financial institutions for the loans they take from the Federal...
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Corporate Finance Core Principles and Applications

ISBN: 978-0077905200

3rd edition

Authors: Stephen Ross, Randolph Westerfield, Jeffrey Jaffe, Bradford

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