PM Computers is an international manufacturer of computer equipment and software. It is going to introduce a
Question:
PM Computers is an international manufacturer of computer equipment and software. It is going to introduce a number of new products in the coming year, and it wants to develop marketing programs to accompany the product introductions. The marketing program includes the preparation of printed materials distributed directly by the company and used by the companys marketing personnel, vendors, and representatives; print advertising in regular magazines, trade journals, and newspapers; and television commercials. The program also includes extensive training programs for marketing personnel, vendors, and representatives about the new products. A project management team with members from the marketing department and manufacturing areas has developed the following list of activities for the development of the marketing program:
Construct the network for this project and determine the activity schedule. Identify the critical path and determine the expected project duration time and variance. What is the probability the program can be completed within fourmonths?
Transcribed Image Text:
Time Estimates Activity (days) Predecessor a m b Activity Description and plan approval b Select marketing personnel c Davelop overall media plan d Prepare separate media Time Estimates Activity (days) g Train marketing personnel b, f 6 20 25 g.i.k 2 4 8 media 0 Release TV commercials P Final marketing persnnel ik q Run media advertising. 5 9 m. n, 0 15 20 30
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