Prepare a word paper in which you conduct a political, legal, cultural, financial, and ethical risk analysis
Question:
Analyze the following elements in your paper:
• Political, legal, and regulatory risks
• Exchange and currency risks
• Competitive risk assessment
• Taxation and double taxation risks
• Roles of international financial institutions (e.g. IMF, World Bank, ADB, etc.)
Describe the country specific risks and how you would manage these risks.
Summarize your strategic planning process:
1. Define and clarify mission and objectives
2. Assess the role of marketing in your product or service
3. SWOT or PESTEL analysis of target country
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Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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