Problem, Purpose, and Scope Statements Your Task. The following situations require reports. For each situation write (a)
Question:
Your Task.
The following situations require reports. For each situation write
(a) A concise problem question,
(b) A simple statement of purpose, and
(c) A scope statement.
a. Car buyers regularly complain in post purchase surveys about the persuasive tactics of the so-called “closers,” salespeople trained to finalize the deal. Your car dealership wishes to improve customer satisfaction in the stressful price-negotiation process.
b. Last winter a severe ice storm damaged well over 50 percent of the pecan trees lining the main street in the small town of Ardmore. The local university’s experts believe that well over 70 percent of the damaged trees will die in the next two years and that this variety is not the best one for providing shade (one of the major reasons for planting them ten years ago).
c. New York enacted strict regulations banning trans fats in restaurant fare. Food processors nationwide are wondering whether they need to make changes too before being forced to switch to non hydrogenated fats by law. Food and Drug Administration regulations have already changed the definitions of common terms such as fresh, fat free, low in cholesterol, and light. The Thin Crust Bakery worries that it may have to change its production process and rewrite all its package labels. Thin Crust doesn’t know whether to hire a laboratory or a consultant for this project.
d. Customers placing telephone orders for outdoor gear with REI typically order only one or two items. The company wonders whether it can train telephone service reps to motivate customers to increase the number of items ordered per call.
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Business Communication Process and Product
ISBN: 978-0324542905
6th Edition
Authors: Mary Ellen Guffey
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