Products can be classified as either consumer or business products. How would you classify the following products?

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Products can be classified as either consumer or business products. How would you classify the following products?
(a) Johnson’s baby shampoo,
(b) A Black & Decker two-speed drill,
(c) An arc welder.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:09 AM

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Products can be classified as either consumer or business products. How would you classify the following products?

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Consumer products are the products which are bought by ...View the full answer

Marketing The Core

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