1. What competitive priority' is important for a discount store such as Zellers? 2. Three generic strategies...
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2. Three generic strategies are low cost, niche market, and product differentiation. Which one of these was Zellers using before 1998? After 1998?
3. Do you think Zellers’ actions after 1998 fit its new mission? Explain.
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Operations Management
ISBN: 978-0071091428
4th Canadian edition
Authors: William J Stevenson, Mehran Hojati
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