Rationalize the appropriateness of using the cost of capital to analyze normally risky projects and higher rates

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Rationalize the appropriateness of using the cost of capital to analyze normally risky projects and higher rates for those with more risk.
Cost Of Capital
Cost of capital refers to the opportunity cost of making a specific investment . Cost of capital (COC) is the rate of return that a firm must earn on its project investments to maintain its market value and attract funds. COC is the required rate of...
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