Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts

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Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?

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Marketing Management

ISBN: 978-1285429953

1st edition

Authors: Dawn Iacobucci

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Question Posted: Nov 23, 2015 04:32 AM

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Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts

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