Reader-response cards are used by marketers to advertise their product and obtain sales leads. These cards are
Question:
Advertiser's Response Time Percentage
Never responded .............................. 21
13-59 days ..................................... 33
60-120 days ................................... 34
More than 120 days ........................... 12
Total ............................................ 100
a. Describe the variable measured by Performark.
b. These results were displayed in the form of a pie chart. Reconstruct the pie chart from the information given in the table.
c. How many of the 17,000 advertisers never responded to the sales lead?
d. Advertisers typically spend at least a million dollars on a reader-response card marketing campaign. Many industrial marketers feel these "bingo cards" are not worth their expense. Does the information in the pie chart, part b, support this contention? Explain why or why not. If not, what information can be gleaned from the pie chart to help potential "bingo card" campaigns?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Statistics For Business And Economics
ISBN: 9780321826237
12th Edition
Authors: James T. McClave, P. George Benson, Terry T Sincich
Question Posted: