Refer to question 6. How can an organization make its competitive advantages sustainable over time? How difficult

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Refer to question 6. How can an organization make its competitive advantages sustainable over time? How difficult is it to create sustainable competitive advantages?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:16 AM

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Refer to question 6. How can an organization make its competitive advantages sustainable over time? How difficult

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A sustainable competitive advantage is one that cannot be copied by competitors ...View the full answer

Foundations of Marketing

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