Refer to the information in Problem 16.27. Dyggur Equipment wants to offer weekend servicing of heavy equipment. None of its competitors offer this service, and management believes this service will bring in new business and help retain current customers.

REQUIRED
A. List several advantages and disadvantages of this strategy.
B. List one financial and two nonfinancial performance measures that could be used to monitor the success of this plan.
C. Suppose the managers decide to launch this new service. At the end of the first year of operating weekend service, performance is evaluated by gathering and analyzing measures such as those identified in part (B). How can this information be used to improve performance for the next period?