Refer to the Real World Case on The New York Times and Boston Scientific in the chapter,

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Refer to the Real World Case on The New York Times and Boston Scientific in the chapter, and think about any technology-enabled innovations that you have read about or come across recently. To what extent is innovation about the technology itself, and to what extent is it about changing the underlying ways that companies do business?

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Management information systems

ISBN: 978-0073376813

10th edition

Authors: James A. O Brien, George M. Marakas

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