Restaurants embody many of the fundamental service characteristics discussed in the chapter. Everyone is familiar with fast

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Restaurants embody many of the fundamental service characteristics discussed in the chapter. Everyone is familiar with fast food and McDonald's. Visit a local McDonald's (or other fast food establishment) and discuss the basic characteristics of service you experienced?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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