Retailers Nordstrom and Walmart are positioned very differently in the marketplace. Using the characteristics of store retailers

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Retailers Nordstrom and Walmart are positioned very differently in the marketplace. Using the characteristics of store retailers addressed in the chapter, which includes merchandise assortment, level of service, and retail value proposition, compare the retail strategy implemented by Nordstrom to that utilized by Walmart.
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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