Review the case study entitled Evaluating Vision and Mission Statements at PepsiCo. Alternatively, you may choose an

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Review the case study entitled "Evaluating Vision and Mission Statements at PepsiCo."
Alternatively, you may choose an organization of your choice; and write a paper on that case, however, be sure to include a copy of the vision and mission statement in your submission.
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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