Review the guidelines of the Federal Trade Commission (FTC) on sponsored conversations (www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf) and visit the Word

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Review the guidelines of the Federal Trade Commission (FTC) on sponsored conversations (www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf) and visit the Word of Mouth Marketing Association's Web site (womma.org) and IZEA's Web site (IZEA.com). Write a report on how marketers can effectively use sponsored conversations within the FTC's guidelines.
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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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