Question: Review the material on relationship marketing in the chapter and then visit the three Web sites that follow. Identify at least three ways in which

Review the material on relationship marketing in the chapter and then visit the three Web sites that follow. Identify at least three ways in which the brand's marketers have applied the principles of relationship marketing.
a. Sony (www.sony.com)
b. Swiffer (www.swiffer.com)
c. Cannondale (www.cannondale.com)

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