10. For each of the following products, what steps might marketers take to transform them from a...

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10. For each of the following products, what steps might marketers take to transform them from a limited problem-solving situation for a consumer to a routinized response situation?

a. gym membership

b. magazine or newspaper subscription

c. appointment at a hair salon

d. offi ce supplies

e. oil change for a car

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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