Review the STRATEGY APPLICATION concerning Wyeths sales force initiatives. Discuss how these changes should be integrated with

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Review the STRATEGY APPLICATION concerning Wyeth’s sales force initiatives. Discuss how these changes should be integrated with the drug company’s promotion and marketing strategies.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:05 AM

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Review the STRATEGY APPLICATION concerning Wyeths sales force initiatives. Discuss how these changes should be integrated with

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Wyeth must coordinate the changes it has made with its sales force and its marketing strategy In man...View the full answer

Strategic Marketing

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