Running at the Speed of the Web: The Running Room
1. Do you think The Running Room would be as successful as it is if it didn’t have a website? In other words, is the company’s website a critical component for success, or simply a nice”extra” for its customers?
2. Could the Running Room provide the same customer experience without using its website? For example, could the company use more mailings and telephone calls to stay in touch with its customers?
3. Do you think the Running Room’s website creates a barrier to entry for its potential competitors? Explain your answer.
4. Check out The Running Room’s mission statement. Does the website help the company meet these goals? Discuss why or why not.