Schank Marketing Research has just signed contracts to conduct studies for four clients. At present, three project managers are free for assignment to the tasks. Although all are capable of handling each assignment the times and costs to complete the studies depend on the experience and knowledge of each manager. Using his judgment, John Schank, the president, has been able to establish a cost for each possible assignment. These costs, which are really the salaries each manager would draw on each task, are summarized in the following table.

1. If Schank were not concerned about noncost goals, how would he formulate this problem so that it could be solved quantitatively?

2. Develop a formulation that will incorporate all five objectives.