Select two products that you have recently purchased; one should be a service and the other a

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Select two products that you have recently purchased; one should be a service and the other a manufactured good. Think about the process that you used to make the decision to purchase each item. What product characteristics were most important to you? What operational activities determine these characteristics?
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Managing Operations Across the Supply Chain

ISBN: 978-0078024030

2nd edition

Authors: Morgan Swink, Steven Melnyk, Bixby Cooper, Janet Hartley

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