Shanks Inc., a nationwide advertising firm, wants to know whether the size of an advertisement and the

Shank’s Inc., a nationwide advertising firm, wants to know whether the size of an advertisement and the color of the advertisement make a difference in the response of magazine readers. A random sample of readers is shown ads of four different colors and three different sizes. Each reader is asked to give the particular combination of size and color a rating between 1 and 10. Assume that the ratings follow the normal distribution. The rating for each combination is shown in the following table (for example, the rating for a small red ad is 2).

Is there a difference in the effectiveness of an advertisement by color and by size? Use the .05 level ofsignificance.

Transcribed Image Text:

Color of Ad Red Blue Orange Green Size of Ad Small Medium Large 3