Should the members of a focus group be similar or dissimilar? Why?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:57 AM

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Should the members of a focus group be similar or dissimilar? Why?

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It is generally believed that the best focus groups are ones in which the participants share ...View the full answer

Marketing Research

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