Should you use Method or Methodology to describe how the research was conducted? Why?

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Should you use “Method” or “Methodology” to describe how the research was conducted? Why?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 02:13 AM

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Should you use Method or Methodology to describe how the research was conducted? Why?

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Methodology refers to the science of determining appr...View the full answer

Marketing Research

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