Grocery chains such as Kroger track consumers purchasing habits through store loyalty cards. These cards collect purchasing

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Grocery chains such as Kroger track consumers’

purchasing habits through store loyalty cards. These cards collect purchasing data and build consumer profiles.

How can grocers such as Kroger use these data to create value for the firm and consumers?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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