A bank manager notices that by the time customers get to the teller, they seem irritated and

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A bank manager notices that by the time customers get to the teller, they seem irritated and impatient. She wants to investigate the problem further, so she hires you to design a research project to figure out what is bothering the customers. The bank wants three studies:

(a) several focus groups of their customers,

(b) observation using a hidden camera, and

(c) an online survey of 500 customers. Which studies are qualitative, and which are quantitative?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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