A consumer packaged-goods company (e.g., Pepsi) has just developed a new beverage. The company needs to estimate

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A consumer packaged-goods company (e.g., Pepsi) has just developed a new beverage. The company needs to estimate the demand for such a new product. What sources of syndicated data could it explore?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jul 22, 2024 08:00 AM

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A consumer packaged-goods company (e.g., Pepsi) has just developed a new beverage. The company needs to estimate

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Marketing

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