Soft drink marketers spend about $400 million on television advertising each year. From a consumer behavior perspective,

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Soft drink marketers spend about $400 million on television advertising each year. From a consumer behavior perspective, why is this important?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Aug 16, 2016 09:17 AM

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Soft drink marketers spend about $400 million on television advertising each year. From a consumer behavior perspective,

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Principles of Marketing

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