Specify both innate and acquired needs that would be useful bases for developing promotional strategies for: a.

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Specify both innate and acquired needs that would be useful bases for developing promotional strategies for:
a. Global positioning systems
b. Sunglasses that can be customized online
c. A new version of the iPhone
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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