Discuss the statement marketers dont create needs; needs pre-exist marketers. Can marketing efforts change consumers needs? Why

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Discuss the statement “marketers don’t create needs; needs pre-exist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can marketing efforts arouse consumer needs? If yes, how?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:49 AM

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Discuss the statement marketers dont create needs; needs pre-exist marketers. Can marketing efforts change consumers needs? Why

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a Marketers do not create needs though in some instances they may make consumers more keenly aware o...View the full answer

Consumer Behavior

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