Do marketers create needs? Do they create demand? What ethical issues are relevant?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

Question Posted: Feb 17, 2016 04:07 AM

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Do marketers create needs? Do they create demand? What ethical issues are relevant?

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The reply depends in part on what is meant by the term need If need is used to re...View the full answer

Consumer Behavior Building Marketing Strategy

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