Spencer Enterprises is attempting to choose among a series of new investment alternatives. The potential investment alternatives,
Question:
a. Develop and solve an integer programming model for maximizing the net present value.
b. Assume that only one of the warehouse expansion projects can be implemented.
Modify your model from part a.
c. Suppose that if test marketing of the new product is carried out, the advertising campaign also must be conducted. Modify your formulation from part b to reflect this new situation.
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Related Book For
Essentials Of Business Analytics
ISBN: 611
1st Edition
Authors: Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann, David Anderson, Dennis Sweeney, Thomas Williams
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