Spencer Enterprises is attempting to choose among a series of new investment alternatives. The potential investment alternatives,

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Spencer Enterprises is attempting to choose among a series of new investment alternatives. The potential investment alternatives, the net present value of the future stream of returns, the capital requirements, and the available capital funds over the next three years are summarized as follows:


Spencer Enterprises is attempting to choose among a series of


a. Develop and solve an integer programming model for maximizing the net present value.
b. Assume that only one of the warehouse expansion projects can be implemented. Modify your model of part (a).
c. Suppose that, if test marketing of the new product is carried out, the advertising campaign also must be conducted. Modify your formulation of part (b) to reflect this newsituation.

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Quantitative Methods For Business

ISBN: 148

11th Edition

Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam

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