Staffing up for the holiday season is typically limited to a few months out of the year; thus, it is highly competitive as many retailers compete for the same talent. Tapping into databases of customers who already know the products can be an effective way to target people more likely to apply and become successful employees.
1. What are the advantages and disadvantages of using customer databases to recruit employees?
2. What unique benefits might a company consider providing to seasonal workers that would make the jobs more attractive?