Do the following activities to complete your marketing plan: 1. Draw a simple organizational chart for your

Question:

Do the following activities to complete your marketing plan:

1. Draw a simple organizational chart for your organization.
2. Develop a Gantt chart (see Chapter 2) to schedule the key activities required to implement your marketing plan.

Gantt chart

3. In terms of the evaluation, list:

(a) The four or five critical factors (such as revenues, number of customers, variable costs) and

(b) How frequently (monthly, quarterly) you will monitor them to determine if special actions are needed to exploit opportunities or correct deviations.
4. Finalize your marketing plan based on the outline presented in Appendix A.