13.4 Auger Ambit Limited is a manufacturing company which sets prices based on total costs plus a mark-up.

For the year ending 31 December 2013 the company is forecasting total fixed costs of £788 000. Direct materials costs will be £18.00 per unit and direct labour costs will be

£27.56 per unit. The company expects to produce 20 000 units, and normally looks for a profit mark-up of 25%.

Suggest a suitable cost-based selling price per unit of product for 2013.