1 How could Murgitroyd’s costs have increased faster than anticipated when it was planning to expand overseas?

This news story emphasizes the importance of controlling overheads.Murgitroyd has opened up new offices overseas and taken on new staff. This is expected to reduce its profits so it is tackling this by attempting to reduce its costs. This company is an intellectual property consultant so it will not have the problems of dealing with production overheads. However, it presumably has to charge its clients with a share of its overheads.