Customer relationship management systems hold great promise, but their usefulness is determined by the amount of personal

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Customer relationship management systems hold great promise, but their usefulness is determined by the amount of personal data customers are willing to divulge. To what extent do you think concerns about privacy-related issues affect the use of CRM systems?

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Accounting Information Systems

ISBN: 12

11th Edition

Authors: Marshall RomneyPaul Steinbart

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