Explain the significance of newness in new products and services as it relates to the degree of

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Explain the significance of “newness” in new products and services as it relates to the degree of consumer learning involved.

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 20, 2024 04:00 PM

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Explain the significance of newness in new products and services as it relates to the degree of

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Marketing The Core

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