For years, Jerry Jingle’s dairy production facilities led the state in total sales volume. However, recent declines left Jerry wondering what his company was doing wrong. When he asked several customers to rate his products, they seemed satisfied but did note several areas of concern. First on the list was the dairy company’s record of late deliveries and incomplete orders. Further discussion with some of the company’s production employees (not the cows) revealed several problems, including bot¬ tlenecks in milk pasteurization and homogenization due to a lack of coordination in job scheduling, mix-ups in customers’ orders, and improperly labeled products. How would you suggest Jerry address the company’s problems? What types of data-gathering techniques would be helpful at this early stage?