Questions and Answers of Investment Risk Management

What can we do to improve people’s ability to appropriately perceive and assess risk, and therefore their risk taking and risk management behaviours in organizational contexts?
What affects how people in organizations judge risk acceptability?
What affects how people perceive risks around them in organizations?
Note the courage of the administrative assistant to listen to her inner voice and ask whether this was really in the best interest of the company. Would you have spotted the risk – and then asked
Do individuals at any level try too often to please or be helpful, without asking the uncomfortable questions or following their own internal compass?
Do leaders underestimate the potential for subordinates to “over interpret” casual inquiries/requests – and then take action without being asked, that they think will please the executive?
What about the blog itself? Could the executive’s comments be compromised in any way by his underlying relationship with the vendor?
Does it matter that the employee was an executive of the company? If so, how?
Is it OK for a Best Buy employee to exchange favors in this manner with a company vendor? Why or why not?
Have you established escalation criteria to inform the board of an issue?1) Is it OK for a Best Buy employee to exchange favors in this manner with a company vendor? Why or why not? 2) Does it matter
Have you coordinated interested internal departments and communications?
Which department should oversee the investigation?
Do you have established criteria to determine when the investigation is in-house?
Have you previously vetted and engaged an independent investigator?
Will the political environment be totally dominated by large or supernatural authorities like the US Congress and the EU Commission, whereby legislation is broad but slow and predictable, or will it
Will technology be a value driver in products, as this is what the consumer wishes to focus on, or will technology be “OK, but not important” for consumers?
Will we get a “free-trade world,” where goods and money can flow freely and efficiently, or will we (based, for example, on the financial crisis) see a world of 1,000 restrictions where each
What can we learn from this?
Were there risks that “should have happened” but did not?Why?
Amongst the incidents that were foreseen, did they happen somewhat as expected according to the risk assessments? If not, why?
Did anything significant happen, which we had not included in the risk register? What and why?
How precisely do we know when to act (for early warnings) or that it works (for mitigations)?
How precisely do we know who is doing it?
How precisely do you know what you are monitoring/doing?
Describe verbally: How did that conclusion emerge?
What is the likelihood of this happening within the next 3 years (the defined time frame of the strategic risk management), that is the probability that this risk will hit us as hard as defined by
What, as a verbal description, is the rationale behind this assessment? This could be “loss of 25%of planned sales in region A,” essentially describing a plausible micro-scenario for that risk.
What is the potential (bad case) impact of this risk – based on the defined scale?
How is the adherence to and deviation from the company’s risk management policy incorporated in the company’s remuneration practice?
To what extent can the various business areas provide tangible examples on discussions related to risk implications of potential new business initiatives?
To what extent are there tangible examples that the strategic planning process in the various business areas includes discussions relating to risk-appetite?
To what extent do such discussions lead to significant differences in the decision-making with regard to strategic initiatives, revenue target, and so forth?
To what extent are there tangible examples on discussions among executive management boards, boards of directors, and other executives and managers with regard to risk?
To what extent are there tangible examples on discussions of and rationales for chosen and discarded scenarios?
What are criteria that underlie the selection of relevant scenarios?
To what extent do all managers and employees understand the organization’s approach to risk and what it means for their operations?
How is the “tone from the top” communicated throughout the organization?
What risks are not sought but will become a part of doing business to which the firm will need to be reactive?
What risks do not fit and therefore should be avoided by the firm?
What risk-taking limits can the firm accept and is it capable of monitoring?
What risks fit with the firm’s overall strategic plan?
ComScore is a firm that measures internet traffic and internet advertising. Access the website at www.comscore.com. What services does the company offer? Describe a research project you feel this
Explain the differences between web metrics and conversion and campaign metrics for digital marketing.Explain the differences among volume, engagement, and conversion metrics for social media.
What roles do social media and hand-held technologies such as smart phones play in today’s marketing environment?How will they evolve in the future?A new age of marketing communication evaluation
What roles do “emotions” and “logic” play in the Spych approach to marketing communications?A new age of marketing communication evaluation may be under way. Spych Marketing Analytics
Compare the concepts used by Spych with the terms“behavioral response” and “attitudinal response.”A new age of marketing communication evaluation may be under way. Spych Marketing Analytics
Would the concepts used to measure marketing success match with the message evaluation methods presented in this chapter? Why or why not?A new age of marketing communication evaluation may be under
Which behavioral evaluations would be most useful for evaluating the healing project campaign?Recently, Vaseline’s management and marketing teams devised a new program. The Vaseline Healing Project
Which digital and social media metrics would you use to evaluate the campaign? Explain why.Recently, Vaseline’s management and marketing teams devised a new program. The Vaseline Healing Project
Describe how cognitive neuroscience could be used in developing and evaluating the healing project campaign.Recently, Vaseline’s management and marketing teams devised a new program. The Vaseline
Describe how advertising tracking research could be used to evaluate the Vaseline Healing Project commercials.Recently, Vaseline’s management and marketing teams devised a new program. The Vaseline
What message evaluation techniques could be used in evaluating the Vaseline Healing Project advertising campaign?Be specific.Recently, Vaseline’s management and marketing teams devised a new
There are 1.65 million farmers and workers belonging to 1,226 producer organizations across the global Fairtrade Foundation system. Fairtrade operates in 74 countries and across all four continents.
AG Analytics is a Scandinavian company that provides marketing and advertising evaluations. Access the company’s website at aganalytics.dk. Choose one of their case studies and analyze the campaign
The New Zealand brand Ecostore took full advantage of live streaming technology and social media during China’s Singles Day. UMS (www.ums.co.nz), an agency with a very clear China focus, designed
We Are Social (wearesocial.com) is a business based in Singapore that excels at measuring internet and social media traffic. Access their website. What services does the company offer in terms of
The Esomar website (esomar.org) has a listing of all of the companies in the United Arab Emirates that offer advertising research services. Examine the advertising research services available. Write
Review the social media metrics shown in Figure 15.6 and discussed in the chapter. You are a marketing intern for Visit South Walton and have been asked to evaluate its social media campaign in
Review the digital metrics shown in Figure 15.4 and discussed in the chapter. Imagine you are a marketing intern for Chic Shaque (see the ad in this chapter). Your boss asked you to identify the top
Review the section of the chapter on cognitive neuroscience.What are your thoughts about using cognitive neuroscience? Besides ads containing sexual content, identify two other situations where
Interview five of your friends or relatives. Ask each person to write down two advertisements they enjoyed and their reasons. Ask individuals to write down two advertisements they dislike and their
Form a group of five other students or individuals.Ask each to identify at least two advertisements each from different media. These should include television, radio, print, and the Internet. Get
What differences occur when international marketing programs are assessed?
Describe a purchase simulation test.
What items can be evaluated using test markets?
How are behavioral responses to marketing messages measured?
What are the primary forms of behavioral evaluations that can be used to test advertisements and other marketing pieces?
Define the terms click-throughs, dwell rate, and dwell time. How are these measures used to evaluate marketing communications?
What social media metrics can be used to analyze marketing communications?
What online evaluation metrics can be used to analyze marketing communications?
What are the positioning advertising copytesting principles that help advertisers prepare quality ads and campaigns?
What kind of copy-testing can replace both portfolio and theater testing? What are the advantages?
What is the purpose of copy-testing an advertising or marketing piece?
In addition to recognition and unaided and aided brand awareness, what does tracking research measure?
Outline the levels that are used to analyze an advertising or IMC program.
How does planning help IMC evaluation?
What do respondent behavior evaluations look at, and why are they important?
How do message evaluation techniques work, and what do they reveal about the message to the researcher?
Describe the responsibilities and role of each of the advertising industry agencies used to regulate the industry:Better Business Bureau, National Advertising Review Board, and Children’s
Do you believe that ethics can be learned, or is it something an individual has internally? Why or why not? Suppose a company has hired you to teach ethics to its employees. Discuss the concepts of
As a marketing professional, what instructions might you give a social influencer in private to support your brand?In 2016, the Advertising Standards Authority of Singapore (ASAS) finally released
How could a set of guidelines to control the actions of bloggers and other influencers?In 2016, the Advertising Standards Authority of Singapore (ASAS) finally released their Digital and Social Media
Do you consider the use of social media influencers to be a fair marketing tool? Defend your answer.In 2016, the Advertising Standards Authority of Singapore (ASAS) finally released their Digital and
What role should the government play in controlling social media influencers?In 2016, the Advertising Standards Authority of Singapore (ASAS) finally released their Digital and Social Media
What role should advertising and marketing communications play in explaining the health benefits of basic products such as yogurt?You don’t have to look far to discover that many health
What ethical or moral guidelines, if any, did Dannon violate?You don’t have to look far to discover that many health professionals believe in the health benefits of yogurt. Elaine Magee, writing
Do you agree that the term “clinical studies show” is significantly different from “scientifically proven” or “clinically proven”? Should the judge have been more specific about what
Could Dannon’s executive team have avoided such an expensive outcome? If so, how?You don’t have to look far to discover that many health professionals believe in the health benefits of yogurt.
How do the concepts of deception, puffery, and substantiation apply to this case?You don’t have to look far to discover that many health professionals believe in the health benefits of yogurt.
Since the summer of 2016, illegal advertisers in Kuala Lumpur have faced major fines.25 In the past, authorities targeted the posters of illegal advertisements, but the new laws will target the
Access the authors’ blog for this textbook at the URLs provided to complete these exercises. Answer the questions that are posed on the blog.• Reebok –
Access the “Ad Alerts” section of the ASASA website.Look through the recent cases the ASASA has highlighted.Find two of interest to you. Investigate the situation and the problems with the
Access the CASE website again. In the “Company Alert” section of the site, select one of the businesses that are featured. Read the information for that business. Provide a screenshot of the
The Consumers Association of Singapore (CASE)is a not-for-profit, non-governmental organization that has the responsibility of protecting consumers in Singapore.Access their website
Access the ASA website (www.asa.org.uk) and locate the “News” section. Read through the list of recent news items. Find two that are interesting to you. Write a brief report about each case and
The Advertising Standards Authority (www.asa.org.uk)regulates advertising in all media in the United Kingdom and is responsible for applying advertising codes.They also handle complaints and check
Access the UAE consumer rights website (www.consumerrights.ae) Access two of the following components of the site. Explain the consumer rights involved and compare it to those of another country.a.
The Australian Competition and Consumer Commission(ACCC) has the responsibility of enforcing compliance with the Australian Competition & Consumer Act (2010) as well as a range of fair trade and
Do you believe that ethics can be learned, or is it something an individual has internally? Why or why not? Suppose a company has hired you to teach ethics to its employees. Discuss the concepts of
What is stealth marketing? Do you believe stealth marketing is an ethical marketing practice? Why or why not? Under what circumstances would it be acceptable for a brand to use stealth

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