Questions and Answers of Investment Risk Management

Which social media marketing strategies do companies employ?
What is the nature of social media marketing?
What unique characteristics are parts of primary social media websites?
What constitutes a social network?
How can companies successfully conduct digital marketing programs in international markets?
What is a search engine optimization strategy?
What types of web advertising can companies use to reach consumers?
What digital strategies do marketing professionals employ?
How do mobile marketing systems enhance digital marketing programs?
How can e-commerce programs and incentives build a stronger customer base and overcome consumer concerns at the same time?
affected the field of marketing communications?
How has the transition to Web
What issues are associated with media selection in international markets?
What are the key issues associated with media selection for business-to-business markets?
How can the marketing team use the media mix to increase advertising effectiveness?
What are the advantages and disadvantages associated with each traditional advertising medium?
What are some of the primary advertising objectives?
How do the terms used to describe advertising help the marketing team design effective campaigns?
What elements and individuals are involved in media planning?
What is a media strategy?
How are sources and spokespersons decisions related to advertising design?
What role does the executional framework play in advertising design?
What are the seven main types of advertising appeals?
How are message strategies used in designing effective advertisements?
What are the implications of advertising management in the global arena?
How does a creative brief facilitate effective advertising?
What are the advertising campaign parameters that should be considered?
What are the primary job functions within an advertising agency?
How do companies choose advertising agencies?
When should a company employ an external advertising agency rather than completing the work in-house?
What is the relationship of advertising expenditures to advertising effectiveness?
Why is an understanding of advertising theories important in the advertising management process?
What elements are considered in developing an IMC program?
How are communications budgets established?
How do the marketing communications objectives interact with the other elements of an IMC planning process?
How do the various approaches to positioning influence the IMC planning process?
What categories are used to identify business-tobusiness market segments?
What categories are used to identify consumer target markets or market segments?
What makes marketing research critical to the IMC planning process?
How can a company overcome international differences when adapting to buying processes?
How does dual channel marketing expand a company’s customer base and its sales?
What are the steps of the business-to-business buying process?
What types of business-to-business sales are made?
How do the roles played by various members of the buying center and the factors that influence them impact business purchases?
What trends are affecting the consumer buying environment?
What three models explain how individuals evaluate purchasing alternatives?
Which elements are involved in internal and external information searches by consumers, as part of the purchasing process?
How are brands managed in international markets?
How can packaging and labels support an IMC program domestically and in foreign settings?
What current trends affect private brands?
How are brands developed, built, and sustained in order to build brand equity and fend off perceptions of brand parity?
What elements are involved in identifying, creating, rejuvenating, or changing a brand’s image?
What are the characteristics of effective logos?
What are the different types of brands and brand names?
How does a brand’s image affect consumers, other businesses, and the company itself?
What is meant by GIMC?
What are the components of an integrated marketing communications program?
Which trends are affecting marketing communications?
How does communication take place?
In what ways was financial regulation of the CIO and SCP dysfunctional? LO6
Why did JPM managers persistently question and trivialize the significance of the LO6 SCP’s risk measures?
Explain how the SCP manipulated its risk metrics and data inputs. LO6
What is the Basel II Accord, and what role did it play in the “London Whale” LO6 story?
In 2012, did the SCP ignore its strategic purpose? Explain. LO6
In 2012, explain how Ina Drew’s orders to SCP traders complicated the unit’s LO6 ability to comply with JPM parent’s instructions.
Explain the SCP’s failed trading strategy in 2012. LO6
What are RWA? Explain why JPM wanted to reduce the SCP’s RWA in 2012. LO6
The financial media called Bruno Iksil the “London Whale.” Do you agree? Was LO6 Iksil the “London Whale” or someone else?
What is the “Volcker rule,” and how did it relate to JPM’s financial fiasco? LO6
Was the SCP hedging or speculating? Provide examples to support your position. LO6
Why did JPM create the SCP? What was its main function supposed to be? LO6
Explain whether the following statement is correct. “A long credit protection position is the same as a short credit risk position.” LO6
What is a credit default swap? LO6
From your viewpoint and with the benefit of hindsight, was AIG’s bailout a good decision, or should the company have been allowed to fail? LO6
Who bailed out AIG and how? LO6
Why was no private party willing and able to acquire AIG? LO6
Using Figure 10.2, explain how securities lending should take place. Then explain the mistakes AIG-INV made with its securities lending operations. LO6
What made AIG’s securities lending activities so risky? LO6
Explain the four variables that affected the amount of collateral AIGFP had to post on its CDS contracts. Explain which of the four was most important for AIGFP. LO6
In a typical securities lending transaction, which counterparty posts collateral, LO6 and who does the collateral protect?
Explain the link between the U.S. housing crisis and the financial problems at LO6 AIG.
Explain why CDS are not insurance products. LO6
Explain “tranching” and how it can be used to make triple-A rated securities out LO6 of subprime mortgages.
Explain why AIG parent’s credit rating was a key factor in AIGFP’s success. LO6
In the context of SocGen and JK, explain “prospect theory” and “survival theory.” LO6
Using a doubling strategy, what are the eventual chances of winning? How much? LO6 What are the eventual chances of losing and going bankrupt? Explain.
Using the concept of “network incentives”, explain why JK’s deceptive practices LO6 may have gone undetected for so long.
Do you believe SocGen knew about JK’s illicit trades prior to his spectacular losses in 2008? LO6
How was JK caught? LO6
Explain the role “supervisor turnover” may have played in spurring JK’s deceptive practices. LO6
How did JK’s knowledge of SocGen’s dysfunctional risk management system help him mislead SocGen supervisors and middle-office staff? LO6
How did JK use intra-monthly “provisions” to deceive his supervisors and middle-office staff? LO6
How did JK use contract cancellations and modifications to mask positions and risks? LO6
How did JK hide his €1.4 billion profit in 2007? Did he use the same basic methods in 2008, when he hid losses? LO6
Explain whether you feel JK’s profits on forward sales of Allianz AG stocks, in LO6 2005, were by skill or luck.
Explain how to arbitrage a down-and-out turbo warrant. Is it the same as arbitraging an up-and-out put warrant? LO6
Explain why premiums on turbo warrants are lower than premiums on plain calls or puts. LO6
Explain why the promotion of JK from a middle office position to the front office at SocGen was a recipe for disaster. LO6
What is the difference between a financial explosion and a financial implosion?Was the Amaranth fiasco an explosion or an implosion? Explain. LO6
Explain how profitable speculators should stabilize prices if they make profits over a long period. LO6

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