Sam is now considering his future strategy. His ambition is to float the company on the stock exchange and go travelling. To do this, he needs to develop a fiveyear plan with a detailed strategy for profit growth. This will need to include product development, including possible acquisitions of other companies, building a wider customer base, and being able to manufacture and deliver the products and services to meet these expectations. Draw up a five-year strategy for the Smart Group, and design a balanced scorecard with detailed objectives and measures for each perspective to deliver this.