Companies invest substantial sums to ensure that their product is well-known to the consumer. Test your knowledge of who owns some famous brands and their impact on the financial statements. 

Instructions 

a. Provide an answer to the four multiple-choice questions below. 

1. Which company owns both Taco Bell and Pizza Hut? 

a. McDonald's. 

b. CKE. 

c. Yum Brands.

d. Wendy's.2. 

2. Dairy Queen belongs to: 

a. Breyer.

b. Berkshire Hathaway. 

c. GE.  

d. The Coca-Cola Company. 

3. ESPN, a sports entertainment provider, is owned (majoritively) by: 

a. Comcast.  

b. GE. 

c. Under Armour.

d. The Walt Disney Company. 

4. Bath & Body Works, a specialty retailer, belongs to: 

a. McKesson. 

b. Walmart. 

c. Bed Bath & Beyond, Inc. 

d. L Brands, Inc. 

b. How do you think the value of these brands is reported on the appropriate company's balance sheet?