The Feature Story at the beginning of the chapter discussed the company Rent-A-Wreck. Note that the trade name Rent-A-Wreck is a very important asset to the company, as it creates immediate product identification. As indicated in the chapter, companies invest substantial sums to ensure that their product is well-known to the consumer. Test your knowledge of who owns some famous brands and their impact on the financial statements.
Instructions
(a) Provide an answer to the four multiple-choice questions below.
(1) Which company owns both Taco Bell and Pizza Hut?
(a) McDonald's.
(b) CKE.
(c) Yum Brands.
(d) Wendy's.
(2) Dairy Queen belongs to:
(a) Breyer.
(b) Berkshire Hathaway.
(c) GE.
(d) The Coca-Cola Company.
(3) Philip Morris, the cigarette maker, is owned by:
(a) Altria.
(b) GE.
(c) Boeing.
(d) ExxonMobil.
(4) AOL, a major Internet provider, belongs to:
(a) Microsoft.
(b) Cisco.
(c) NBC.
(d) Time Warner.
(b) How do you think the value of these brands is reported on the appropriate company's balance sheet?